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School of Industrial Technology

Dr. Maizura Murad

"Victory belongs to those who never surrender."

Expertise: 

  1. Food Sensory
  2. Food Processing

Dr. Maizura Murad is a senior lecturer at the School of Industrial Technology, Universiti Sains Malaysia (USM). She holds a PhD degree in food science and technology from Universiti Kebangsaan Malaysia (UKM). She joined USM in October 2013. She specialises in food sensory analysis, food processing, and the antioxidant properties of food. She provides assistance and supervision to undergraduate and postgraduate students in various classes and projects at the School of Industrial Technology involving food sensory analyses. She has various publications on sensory evaluations of food in national and international peer-reviewed journals. She was a consultant for the general food sensory training course conducted by UNIPEQ Sdn. Bhd. and in-house sensory evaluation training for Sime Darby Research Sdn. Bhd. in 2012 and 2016. Moreover, in 2015 and 2016, she also conducted a short course on food sensory training at Universiti Sains Malaysia. In 2017, Dr. Maizura enhanced her expertise in sensory assessment of food with statistical methods by undergoing specialized training at Campden BRI, Food and Drink Innovation, United Kingdom. In 2020, she conducted in-house basic food sensory evaluation training for ITP Foods (M) Sdn. Bhd., followed by comprehensive consultation services. Dr. Maizura achieved HRDCorp accreditation as a trainer in May 2023. Subsequently, in May 2024, she was invited by SD Guthrie Research Sdn. Bhd. to deliver advanced in-house food sensory training. In July 2024, she further expanded her portfolio by conducting in-house basic food sensory training for Tastiway Sdn. Bhd.

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